These words were related to the first list of characteristics they heard. The experimenters also produced a check list consisting of pairs of opposite traits, such as generous/ungenerous, shrewd/wise, etc. One group of people were told that the person was warm and another group of people were told the person is cold'." Participants then were asked to write a brief description of the impression they formed after hearing these characteristics. Group B: intelligent-skillful-industrious- cold-determined-practical-cautious Group A: intelligent-skillful-industrious- warm-determined-practical-cautious
The list of characteristics given to each group are listed below: In one experiment, two groups, A and B, were exposed to a list of exactly the same characteristics except one, cold vs. Asch concluded “to know a person is to have a grasp of a particular structure.” He demonstrated through his experiments that forming an impression is 1) an organized process, 2) that the characteristics are perceived differently in relation to other characteristics, 3) that central qualities are discovered, causing a distinction between them and peripheral qualities, 4) and that relations of harmony and contradiction are observed.Īsch conducted many experiments in which he asked participants to form an impression of a hypothetical person based on several characteristics said to belong to them.Ĭentral Characteristics on Impression Formation He specifically was interested in how impressions of other people were established and if there were any principles that regulated these impressions. He was intrigued how we are able to easily form impressions of humans even though we have such complex structures. Asch was interested in how humans form impressions of other human beings.
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